We got busy teaching people about bees!
Our Buzzy Bees update added loads of new stuff to do in-game, but it also provided an opportunity for us to work alongside the WWF to educate our community about bees and their importance in the real world, and to donate to a fantastic initiative.
Bees are an essential part of healthy ecosystems and essential to produce food around the world, but climate change, habitat loss, and fragmentation are leading to a decline in their populations.
We partnered with the WWF and donated $100,000 to support their amazing conservation work to raise awareness about bees and why they are so important for our world. We also sold a special Bumblebee costume on our in-game marketplace and donated 62.5% of our net proceeds the WWF. This is a great example of how Minecraft can educate, inform, and raise funds for important initiatives in a way that resonates with our epic community.
The in-game costume was a great success, but we also went into real-life and a clothing collection that featured our fuzzy friends in their blocky Minecraft form, alongside a cool Minecraft-inspired edition of the WWF’s iconic logo. The net proceeds went straight to the charity.
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